866-727-6468

Since this is a website dedicated to knowing who is calling you, was not sure if this applies, since it is a *new* 866 number for a 'rewards points' program run by the The Loblaws Group Limited, based out of Toronto, Canada.

Generally, these people do not do outbound telemarketing (as of 2018-01 not yet), so there is little chance a legitimate call would arrive from them.

However, Scammers have no morals, so they will hve no problem 'liberating' your cash from you if they can.

If you did get a call, and they may be having some promotion, on, you can always call direct back to them, wait the holding time, and speak with a live person.

If anything else is funny, you can write or e-mail:

Loblaw Group Limited
customerservice@loblaws.ca
1-888-495-5111