The Federal Communications Commission last week approved new rules that will make it even more difficult for robocallers to harass consumers at home.
Under new rules by the FCC, telemarketers will be required to get express written consent from consumers before they're allowed to make robocalls. Telemarketers will also be forbidden from claiming that consent is implied based on a prior business relationship with the consumer.
Currently, companies that have an established business relationship with a particular consumer can call them without permission. For example, the FCC official said, a bank could robocall one of its checking account customers to try and sell them insurance. These new rules stop that without written permission.
Furthermore, the new rules will require telemarketers to provide an automated, interactive “opt-out” mechanism during each robocall so that consumers can immediately tell the telemarketer to stop calling; and, will limit the number of abandoned or “dead air” calls that telemarketers can make within each calling campaign.
The new rules apply only to telemarketers, which means certain classes of robocalls will still be allowed. For instance, if your pharmacy wants to inform you that your prescription is available, it may use an automatic calling service, as can public schools that wish to inform you of school closings. And calls made by charities or political campaigns will still be legal under the new rules, with or without your consent.
The rules will become official as soon as the Office of Management and Budget publishes its approval in the Federal Register. Once that happens, the clock starts ticking: Telemarketers will have exactly 12 months to implement the new rule requiring express written consent from consumers, and the "prior business relationship" exemption will be phased out during the same time period.
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